April 24, 2008

Effective Drip Marketing for the Solo Sales Pro

I am trying to shine a light on some of the smaller players who I think provide real value to small and SMB businesses. For example, Oprius is a program I recently reviewed that provides a perfectly nice contact manager wed to a powerful drip marketing system.

Oprius is comprised of 7 modules that work together to provide you with the most effective and easiest to use sales system available, period.

Contacts

Automatically stores a record of all Activities you've had with a Contact.
Instantly pull up a Contact's information from any screen.
No limit to the amount of information you can store about your Contacts.

Relationship Builder

Build a simple Plan for your leads and customers to make sure no one slips through the cracks.
Automatically schedule Emails to be sent or any other type of Activity to be created.
Contacts automatically progress through your Plans as each Step is completed.

Phone

Use the Phone Assistant to quickly and easily update contact info, take notes, schedule followups, and send emails all from a single screen.
Take the pressure and unknowns about calling away with the built in and customizable phone scripts.

Email

Send and receive Emails from any of your Email addresses.
Send Emails to Groups of Contacts and include a personalized message to each
Stores an Email history as part of each Contact's information.

Tasks

Make a list of all your tasks and check them off as you complete them.
View a record of all your pending and completed Tasks.
Assign and sort your tasks by priority.

Calendar

Create Appointments and re-arrange your schedule with a simple drag and drop Calendar.
Create and view your Appointments and Phone Appointments on the same Calendar.
Work with and review your Calendar by day, week or month.

Home

Plan your whole day's Activities from one screen.
View recent Emails, upcoming Tasks, Calls and Appointments.
Quickly jump to any other area of your application.

Price:

Oprius is offered in a subscription-only plan, with on-going usage running $14.99 per month.

In-Depth Review:

Oprius is one of the most reasonably priced systems that I have reviewed. Hell, it’s a bargain! Your only expense is the modest monthly fee. There are no hidden costs to sneak up and bite you.

Oprius has room to grow. For example, I would like to see them integrate with Skype and a good fax service. They forget that people still need to communicate on paper at times. So, at some point, I would look for integration with Google Docs or OpenOffice.

For more information, see:

http://www.sellmorenow.com/strategic/oprius.htm

Watch for more updates next week. If there is a specific program that you are curious about, please let me know in a comment below.